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Hamburg · B2B Website Relaunch & CMS Migration

B2B website and CMS relaunch engineering for Hamburg teams

Architecture-first website delivery for Hamburg-based B2B companies that need a more maintainable publishing platform, stronger lead-generation structure or a controlled SEO migration during a relaunch.

Where an existing TYPO3, WordPress or legacy CMS already carries valuable content and indexed URLs, we assess the safest path first: improve, upgrade, migrate or rebuild.

01 · Why Hamburg

Why Hamburg is a relevant delivery market

Hamburg's B2B economy is concentrated in logistics, maritime, and media & IT, with established companies that often run content-heavy websites on long-lived platforms.

We deliver from Berlin and work with teams across the DACH region. Hamburg is relevant for us when a company needs a B2B website relaunch or a CMS migration handled with careful attention to existing content, URL structure and search visibility — not a generic redesign.

Editorial workflow
publishing and content ownership treated as a design goal
Crawlable output
performance and discoverability reviewed where they matter
Honest CMS call
upgrade, migrate or rebuild assessed on the facts
Migration control
URL, redirect and multilingual continuity planned upfront
02 · What we deliver

Start with the need behind the relaunch

Most website projects begin with a specific problem rather than a wish for a "modern stack". Each path below routes into the service that actually does the work.

01

Existing website migration with SEO risk

An indexed site needs to move platforms without losing organic visibility. We plan the URL inventory, redirect mapping and search-visibility continuity. Routes into SEO Migration & Relaunch.

02

New B2B lead-generation website

A clearer structure for positioning, services and enquiries — built so the site can be edited and can generate qualified leads. Routes into Lead Generation Websites.

03

Frontend or performance problems in an existing site

The content can stay, but the frontend is slow, hard to maintain or inconsistent. We address rendering, performance and the component layer. Routes into Frontend Development and React performance work.

04

A website connected to broader business workflows

Forms, portals or internal data need to connect to CRM and operational systems behind the site. Routes into Custom Platforms & Business Apps.

03 · Proof

Selected web-platform work

Relevant H-Studio references for structured content, public-facing platforms and connected workflows. These are not presented as Hamburg CMS-migration case studies.

  1. 01My Office Asia  -  Flex Workspace Brokerage with Admin CMSDigital Experience & Brand SystemsMy Office Asia - Flex Workspace Brokerage with Admin CMSBrokerage platform for Hong Kong's flex-office market with editorial catalogue, advisor positioning, white-label-ready architecture and a custom admin with AI-assisted editorial helper.Read plate
  2. 02Forschungsmittel.comDigital Experience & Brand SystemsForschungsmittel.comB2B funding website and connected product platform with client dashboard, team workspace, document workflow, and operational command center.Read plate
  3. 03Benjamin C. Wenzel - Criminal Defense Digital PlatformDigital Experience & Brand SystemsBenjamin C. Wenzel - Criminal Defense Digital PlatformCriminal defense digital platform with public authority layer, structured case intake, protected client portal, internal case workspace, document workflows, billing state and traceable case events.Read plate
See all case studies
Related services

Relevant delivery paths

Frequently asked

Hamburg website & CMS relaunch — common questions

  1. 01Do you work with Hamburg teams from Berlin?

    Yes. We're based in Berlin and work with B2B teams across the DACH region, including Hamburg. Discovery, reviews and delivery run remotely, with on-site sessions arranged where a project genuinely benefits from them.

  2. 02Can you assess a migration from TYPO3, WordPress or another CMS?

    Yes. We start by reviewing the current platform, content model, URL structure, integrations and editorial workflow, then recommend whether to improve the existing site, upgrade the CMS, migrate to a different platform or rebuild. The recommendation reflects your situation, not a fixed preference for any one stack.

  3. 03Can you protect existing URLs and organic visibility during a relaunch?

    We plan relaunches around a URL and indexed-page inventory, old-to-new URL mapping, redirect, canonical and sitemap handling, and post-launch monitoring in Search Console. This is intended to reduce avoidable technical visibility loss — but no responsible partner can guarantee zero ranking movement, and we don't claim to.

  4. 04Should we upgrade our current CMS or migrate to a new one?

    It depends on the extensions you rely on, your editorial workflow, integrations, SEO risk and who needs to own the platform afterwards. For TYPO3 specifically, an in-place upgrade, extended support or a migration can each be the right answer. If staying on TYPO3 is the better outcome, a specialist TYPO3 team may be a better fit than us, and we'll say so.

  5. 05Can you handle multilingual structure and editorial workflow in a relaunch?

    Yes. For genuinely multilingual sites we plan locale URL structure, hreflang continuity, translation workflow and the CMS fields and roles your editors need, so language expansion stays manageable rather than duplicated by hand.

  6. 06Can forms and CRM handoff be part of the new website?

    Yes. We connect enquiry forms to CRM or operational systems — HubSpot, Pipedrive, Salesforce or a custom backend — with server-side validation, GDPR-aware data flows and structured lead state, so enquiries land somewhere your team can actually work them.

Hamburg · Website & CMS relaunch

Discuss your Hamburg website or CMS relaunch

Tell us about the current site, the content it carries and what the relaunch needs to achieve. We'll assess the safest path — improve, upgrade, migrate or rebuild — and where the real work belongs. Based in Berlin, serving B2B teams across DACH including Hamburg.

Discuss your website projectReview SEO migration needs
CMS decision

When an existing CMS requires a decision

Hamburg B2B sites often run on a CMS that has carried content for years. TYPO3 v12 LTS reached the end of free community support on 30 April 2026, which forces a decision — but the next step is not automatically a headless rebuild. An in-place upgrade within TYPO3, extended support, or a migration to a different platform can each be the right answer, depending on the extensions you rely on, your editorial workflow, SEO risk, integrations and who needs to own the platform afterwards. If staying on TYPO3 is the better outcome, a specialist TYPO3 team may be the right fit, and we'll say so.

  • Extensions and customisations the current site depends on
  • Editorial workflow and the roles your team needs to publish
  • SEO risk and the value already held in indexed URLs
  • Integrations with CRM, search and operational systems
  • Who needs to own and maintain the platform after launch

If the right answer is a TYPO3 upgrade rather than a platform change, we'll say so — and implementation may then be better handled by a TYPO3 specialist.

Migration review

What a careful migration review covers

Before a relaunch touches live URLs, we work through the items that protect existing content and search visibility.

  • Current URL and indexed-page inventory
  • Old-to-new URL mapping
  • Redirect, canonical and sitemap handling
  • Hreflang continuity for genuinely multilingual sites
  • Metadata and supported structured-data continuity
  • Content-model and editorial-workflow migration
  • Post-launch monitoring in Search Console

No responsible partner can guarantee zero ranking movement; this work is intended to reduce avoidable technical visibility loss.