Do you build the new website as part of this?

No. We work as the SEO-technical layer of a relaunch handled by your team or another builder. We define how the migration must be implemented and validate it — we don't design or develop the new site itself.

Can you guarantee we won't lose any rankings?

No serious provider can guarantee rankings, because they also depend on competitors and search engines. What we can do is remove the avoidable, technical causes of migration loss so the change itself isn't what costs you visibility.

When should you be involved — before or after launch?

Before. The most valuable work happens during planning and implementation, when the redirect map, canonicals and rendering can still be designed correctly. Bringing us in after launch usually means recovering losses instead of preventing them.

We're changing domain. Is that different?

The principles are the same — full URL mapping, redirects, and canonical and signal continuity — but a domain change adds steps around the move itself and how search engines reassign authority. We plan for that explicitly.

What do you need from our build team?

Access to the staging environment, the planned new URL structure, and a way to implement redirects and rendering changes. We provide the blueprint and requirements; they implement, and we validate.

Do you handle multilingual and international migrations?

Yes. Keeping hreflang, canonical relationships and per-locale URL patterns intact is one of the most common places migrations break, so multilingual sites are a core part of this work.

How long does a migration engagement take?

It depends on the size of the site and the relaunch timeline. The audit and blueprint come first, implementation support runs alongside the build, and monitoring continues for a period after launch while indexation settles.

What if our relaunch already went live and traffic dropped?

Then this becomes a diagnosis and recovery task — finding which technical changes broke search value and restoring what can be restored. If the underlying system itself is no longer under control, that's a take-over situation rather than an SEO fix.

SEO migration and relaunch engineering without avoidable ranking loss

A relaunch, CMS change or URL restructure puts your existing search value at risk. We manage that change as a technical migration — URL mapping, redirects, canonicals, hreflang, crawlable output and launch validation — so your earned rankings carry across instead of being rebuilt afterwards.

Plan your SEO migration Get in touch

Scope of this page

Technical migration control for sites that already carry search value

This service applies when an existing site with real organic traffic is being relaunched, replatformed or restructured. If you are building a brand-new site that has no search history to protect, the work belongs elsewhere — and if a relaunch has already gone live and broken, that is a recovery situation.

Lead Generation Websites Software Rescue & Take-over

Common risks

What commonly causes avoidable migration loss

01Old URLs dropped or redirected in bulk to the homepage instead of mapped one-to-one
02Redirect chains and loops that dilute or break link signals
03Canonical tags pointing at staging, parameters or the wrong locale
04hreflang and language alternates lost or misconfigured on the new system
05Key content rendered client-side and no longer reliably crawlable
06No pre-launch validation, so problems are only discovered once rankings fall

01 · Our approach

Our approach: migration as controlled engineering

Step 01
Pre-migration audit
We map the existing site as search engines see it — indexed URLs, traffic and rankings per page, internal links, canonicals and hreflang — so nothing of value is lost by accident.
Step 02
Migration blueprint
A documented plan for how every URL is handled: a one-to-one redirect map, canonical strategy, multilingual signals, metadata and crawlability requirements for the new system.
Step 03
Implementation support
We work alongside your build or platform team, reviewing how the new site implements redirects, rendering and structured output before anything goes live.
Step 04
Launch validation
Before and during go-live we verify that redirects resolve, canonicals are correct, content is crawlable and indexable, and no critical signals were dropped in the cutover.

05
Post-launch monitoring
After launch we watch crawl behaviour, indexation and rankings, catching regressions early while the changes settle.

02 · When it fits

When this service fits

This service fits when:

You are replatforming or changing CMS and existing URLs will change
You are restructuring URLs, navigation or information architecture
You are migrating to a new domain or consolidating several sites
You are moving to a multilingual or international URL structure
You have organic traffic worth protecting through the change
Your build team needs an SEO-technical layer they don't have in-house

Multilingual & regulated content

Multilingual and regulated-content considerations

For international and German-market sites, a migration also has to keep language and regional signals intact — hreflang and canonical relationships between locales, consistent URL patterns per language, and content that stays crawlable in every market. Where content is regulated or compliance-sensitive, we keep those constraints in view so the migration doesn't quietly break legally required pages or locale targeting.

Already lost visibility?

If a relaunch has already reduced organic visibility

If a site has already been relaunched and organic traffic has dropped, the first step is diagnosis: identifying which technical changes broke search value — redirects, canonicals, rendering, indexation or structure — and what can be restored. Much of this can be recovered as a focused SEO migration fix.

If the drop is part of a larger loss of control over the system — no reliable access, no working deployments, an unmaintainable build — that is a take-over situation rather than an SEO fix.

Software Rescue & Take-over

Deliverables

Migration artefacts you receive

A documented one-to-one URL redirect map from old to new structure
A canonical and indexation plan for the new site
A multilingual signal map (hreflang and locale alternates) where relevant
Crawlability and rendering requirements for the build team
A pre-launch validation checklist and sign-off
A post-launch monitoring report covering crawl, indexation and rankings

FAQ

SEO migration FAQ

No. We work as the SEO-technical layer of a relaunch handled by your team or another builder. We define how the migration must be implemented and validate it — we don't design or develop the new site itself.
No serious provider can guarantee rankings, because they also depend on competitors and search engines. What we can do is remove the avoidable, technical causes of migration loss so the change itself isn't what costs you visibility.
Before. The most valuable work happens during planning and implementation, when the redirect map, canonicals and rendering can still be designed correctly. Bringing us in after launch usually means recovering losses instead of preventing them.
The principles are the same — full URL mapping, redirects, and canonical and signal continuity — but a domain change adds steps around the move itself and how search engines reassign authority. We plan for that explicitly.
Access to the staging environment, the planned new URL structure, and a way to implement redirects and rendering changes. We provide the blueprint and requirements; they implement, and we validate.
Yes. Keeping hreflang, canonical relationships and per-locale URL patterns intact is one of the most common places migrations break, so multilingual sites are a core part of this work.
It depends on the size of the site and the relaunch timeline. The audit and blueprint come first, implementation support runs alongside the build, and monitoring continues for a period after launch while indexation settles.
Then this becomes a diagnosis and recovery task — finding which technical changes broke search value and restoring what can be restored. If the underlying system itself is no longer under control, that's a take-over situation rather than an SEO fix.

Adjacent plates

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Plan your SEO migration before the relaunch goes live

If a relaunch, replatforming or URL change is coming, the time to protect your search value is before launch — not after. Let's map what's at risk and how to carry it across.

Plan your SEO migration

SEO migration and relaunch engineering without avoidable ranking loss

Technical migration control for sites that already carry search value

What commonly causes avoidable migration loss

Our approach: migration as controlled engineering

Pre-migration audit

Migration blueprint

Implementation support

Launch validation