Web development agency for B2B websites and lead systems

1. 01Pages organised around the company, not buyer intent
   The site describes the business — team, history, service list — instead of answering the questions buyers actually search for. Nothing maps to how a prospect evaluates and decides.
2. 02Traffic cannot be connected to sales outcomes
   Analytics shows visits and pageviews, but no one can say which pages, offers or campaigns produced qualified enquiries — so marketing spend is steered by vanity metrics.
3. 03Marketing cannot expand the site safely
   Every new page needs a developer. Without an editorial system, the team either waits in a backlog or risks breaking URL structure, metadata and internal links each time it publishes.
4. 04A redesign changes appearance without fixing the funnel
   A visual refresh updates how the site looks, but the architecture, forms, CRM routing and measurement underneath stay the same — so enquiry volume does not move.

This is not a fit for a theme-based brochure site or a visual-only redesign without lead, CMS or SEO architecture requirements.

Complex relaunches, multilingual structures and SEO migrations may start with an Architecture Sprint to map content, URLs, integrations and migration risk before build.

1. 01How is this different from a website redesign?+

   A redesign focuses on look-and-feel; a lead-generation website is built as a sales channel. The difference is the engineering underneath: SEO and page architecture, CRM-routed forms with proper source attribution, an editorial workflow the marketing team can run without engineering, and measurement tied to enquiries. The visual quality matches a good redesign — the funnel works because of what sits beneath it.

2. 02Can the marketing team publish pages without a developer?+

   Yes — that's part of the design. The editorial workflow lives in a headless CMS (Storyblok, Sanity, Strapi) with structured content models, so new pages, copy and images publish without a developer in the loop. Engineering is involved only when the underlying content schema changes.

3. 03Can you migrate or rebuild our existing site without losing rankings?+

   Yes. We migrate WordPress, Webflow, Squarespace, custom PHP and older CMS setups to a modern Next.js + headless CMS architecture, and SEO migration is part of the work — URL mapping, redirects, structured-data preservation, sitemap and Search Console handover. We don't promise zero ranking loss; we plan the architecture to reduce avoidable loss and support recovery after launch. See our SEO Migration & Relaunch service for the dedicated framework.

4. 04How do form submissions reach our CRM, and is it GDPR-aware?+

   Form submissions are routed into HubSpot, Pipedrive, Salesforce or a custom CRM, with the data fields, qualification logic, ownership and source attribution defined up front. Consent, analytics and form handling are designed to be GDPR-aware; the exact setup depends on the tools, the data collected and the legal requirements of the business, and we can work with your data-protection advisor where needed.

5. 05Can you build repeatable landing-page structures?+

   Yes, where the content supports it. Instead of thin auto-generated pages, we build repeatable landing-page structures where each page has a distinct buyer need and substantive content — for example service, industry or use-case pages. We help you assess where this adds value and where hand-written pages are the better call.

6. 06Do you build multilingual lead-generation websites?+

   Yes. We can plan multilingual URL structure, hreflang, translated page templates, locale-specific metadata and editorial workflows so different markets can grow without duplicating the whole site manually.

7. 07Do you write the content, or only build the structure?+

   We build the structure — information architecture, page templates, editorial workflow and SEO architecture. Content production (copywriting, ongoing posts, link building, content marketing) is not part of the engagement. Most clients have an in-house marketing team or work with a content agency in parallel; we hand over an architecture they can publish into and collaborate with either.

8. 08Can we start with the website and add CRM automation later?+

   Yes. The website plus CRM-routed forms can ship as phase one, and deeper sales and marketing automation — lead scoring, multi-step nurture, attribution dashboards, additional integrations — can follow once the lead flow is stable and the team knows what it actually needs to automate.

1. 01CRM integration and lead routing for B2B sales teamsCRM integration for B2B sales teams: website enquiry handoff, lead routing, lifecycle stages, source handling, reporting...Open
2. 02Next.js frontends engineered for what comes after launchFrontend development for SaaS products, dashboards, portals and internal tools — React, Next.js and TypeScript interface...Open
3. 03Client Portals & Dashboard DevelopmentSecure client portals, admin dashboards and internal systems for teams that need role-based access, operational clarity ...Open
4. 04SEO migration and relaunch engineering without avoidable ranking lossSEO migration support for website relaunches, CMS changes and URL restructures — URL mapping, redirects, canonicals, hre...Open